Rethink… Your Thinking!
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Alignment check: are today’s tactics truly serving your strategy?
“Rethink… your thinking. Yesterday’s playbook won’t win today’s game.” — Eric Wiley
Are your tactics aligned?
Activity isn’t the same as progress. It’s easy to stack more tasks on the calendar and still drift off-course. The question is simple: Do your daily activities clearly ladder up to your goals and outcomes?
When the answer is “not sure,” it’s time to pause, step back, and realign.
Why yesterday’s efforts stall
Success builds habits—and habits harden into beliefs about how work gets done. But markets, tools, and expectations have shifted. What worked last year may now be friction. If outcomes are fading, it’s probably not your ambition—it’s the method.
Cut the plan into components
Don’t scrap the strategy. Deconstruct it. Review each piece against today’s reality:
- Audience & outcomes: Who are you serving now, and what result matters most?
- Channels: Are you using the places your audience actually pays attention?
- Workflows: Where are the handoffs, delays, and duplicate effort?
- Data & KPIs: Are you measuring the few numbers that predict success?
- Tech stack: What can be automated, integrated, or simplified?
- Delivery & experience: Is your message clear, timely, and easy to act on?
Modern delivery, smarter leverage
Think of technology and new formats as additional channels for delivering the same value—faster, clearer, and at scale. Short videos, cadenced posts, lightweight checklists, and live dashboards turn big plans into real momentum.
A quick alignment checklist
- Define the outcome: What will be true when this works?
- Map the fewest steps: Remove anything that doesn’t move the needle.
- Choose the channel: Meet your audience where they already are.
- Set the cadence: Weekly beats perfect. Consistency compounds.
- Measure & adjust: Review KPIs, refine, repeat.
Bottom line
Rethinking your thinking isn’t starting over—it’s upgrading how you execute so tactics reconnect to strategy. Small changes in method often deliver outsized gains in performance.
— Eric Wiley